About Us

Hi, I’m Danielle — owner and operator of The Wicked Wildflower! Born and raised in Arizona, I’ve spent the past seven years in the retail fashion industry and have always dreamed of starting my own boutique. Today, that dream has finally come true, and I know my younger self would be so proud of this leap.

The Wicked Wildflower is all about affordable, comfortable, and effortlessly trendy fashion. Our pieces are curated for the everyday woman — especially busy, on-the-go moms who want to feel put together without sacrificing comfort or breaking the bank.

Thank you so much for being here and supporting this journey. I’m beyond excited to share this dream with you, and I hope you’ll stick around as The Wicked Wildflower continues to grow!